Picky is a global start-up based in Seoul, South Korea with a passion for building a community around beauty and skincare. Our company is uniquely diverse—with 6 nationalities across 13 employees—reflecting our belief in embracing international talent.
Our beauty community app Picky is home to thousands of beauty enthusiasts and is a place for them to discuss, compare and review all beauty related products from any country. For years, our app has grown and cultivated a strong community of beauty reviewers who are passionate in sharing their experiences and opinions.
Now, in 2023, Picky is making a bold move!
Internet trends come and go at lightning speed, and the ability to capitalize on these trends for brands has become a necessity in modern marketing. With this in mind, we’ve launched our latest product, Picky Creators.
It’s our vision to take digital marketing to the next level by connecting the world’s leading brands with a new generation of content creators through one streamlined platform. Picky Creators will empower rising content creators to grow their business and earn extra income from brand campaigns, while allowing brands to hire them at scale with minimum cost and maximum efficiency. From partnering with content creators for TikTok challenges to creating video content for Amazon shopfronts, brands can easily find and collaborate with Picky content creators, saving both time and money.
With backing from leading VCs and angel investors from Silicon Valley, Finland, Singapore and Korea—our latest seed round was $1.3M in early 2021—Picky is a growing startup company looking to make a lasting global impact.